5 Dubai Businesses That Used Colours To Boost Their Retail Sales

Colours influence the customer’s emotions, decisions, and perceptions. In the vibrant environment of Dubai, it is necessary to understand and adopt every aspect that could help businesses stand out among all the others. They need to adopt strategies that could attract more customers, thus increasing the store’s foot traffic and sales.

But, one of the most influential tools that is mostly overlooked is the use of perfect colours in their store designs and displays. By hiring our services at Horton Interiors, you will get the best colour scheme as we understand the colour psychology that could positively impact the business by attracting more and more customers, thus enhancing sales rapidly.

Stay with us in the blog as we will give you details about the top 5 businesses that have incorporated the right colours in their retail design, gained massive appreciation, and increased sales.

The Giving Movement In The Dubai Mall Of Emirates

The apparel store at the prime location of the magnificent Dubai Mall Of Emirates has mastered the use of colour psychology in retail design, thus revamping its store into a heaven filled with peace and pleasant vibes. The use of subtle colours like beige, blue, and shades of brown has made it a fantasy for shoppers to enter the store and spend more time there, eventually resulting in more growth.

According to a report, they have seen a growth of almost 35% in their sales by simply incorporating colours in their outlets. It is often observed that shoppers like to spend time shopping at stores with cool vibes while products are displayed naturally. Integrating colours and incorporating unique features make it a true piece of art, a place where shoppers tend to enjoy the experience while feeling relaxed and thrilled. 

The Mattress Store In Dubai Mall

A modern furniture store that is popular not only because of its products but also because of the uniqueness of the retail fit-out and interior design of the outlet. They have ensured that customers are appalled by their products and unique state-of-the-art collections and enthralled with how they have perfectly displayed the products. 

Shades like beige, soft white, and grey give its customers a subtle yet luxurious shopping experience, making them feel calm. You would find products with vibrant colours on the display that are prominent due to the use of soft hues. Soft and neutral colour palettes can help shoppers emphasise the product rather than get distracted by the bright colours. According to research carried out by VMSD (Visual Merchandising and Store Design), 52% of shoppers do not like to return to a store that is not attractive; at Horton Interiors, we understand the tactics and have perfectly created a welcoming atmosphere.

The Apple Store – Centralise Attention With White

The famous Apple brand is popular because of its minimalistic approach to its products or stores. They want their customers to focus primarily on their products whenever they visit their stores. That is why the most prominent colour they have used in their flagship stores is the minimalistic white.

White is a powerful colour that showcases cleanliness and modernism, the two key attributes of Apple’s products. Their retail design ensures that the customers’ focus should be only on their products. It helps bring out the vibrant display colours of the Apple products that are enhanced with the help of a white background. According to research, colour increases brand recognition by 80%, and Apple proves that its white-on-white design plays a significant role in making the brand popular.

Home Center – Harmonising With Blues

Anyone who has visited Dubai must be aware of Dubai’s leading home furnishing retailer, the Home Center. Their perfect use of blue has created a sense of trust and reliability. These are the most influencing factors for customers while they are making purchases for their homes.

A survey by Pantone’s Colour Institute revealed that 68% of consumers like to make purchases from trustworthy stores. This is proven by the 19% sales increase in Home Center’s sales after shifting towards blue.

The Lego Store

The Lego store in the Dubai Mall of the Emirates uses a bright and colourful scheme to showcase the creativity of its product. The mastered use of blue, green, yellow, and red has created an environment that invites potential customers into a space full of fun, energy, and vibrancy. 

According to research, businesses that use vibrant colours tend to attract more customer attention by 55-80%. The Lego store’s vivid colours and bright shades encourage impulsive shopping as children and their parents feel excited and happy with the products.

FAQs

Q.1 Can small businesses also gain benefits from colour psychology?

A.1 Any business can make its shoppers’ experience memorable by incorporating the right colours into its store’s outlook.

Q.2 How can I determine the best colour for my retail store?

A.2 The colour selection depends on your product type, target audience, and brand identity. 

Conclusion

These top retail businesses in Dubai have proven that with the right colours, you can create a perfect ambience for shopping and help your customers return for a more vibrant and enjoyable shopping experience. They showcase that with a perfect understanding of colour psychology, you could effectively increase your reputation, thus enhancing your sales.